CII CIES

AI x Creativity: Jewellery Marketing Innovation

Accelerating Innovation in AI-Powered Marketing | Empowering creativity, powered by AI

The CII Centre of Excellence for Innovation, Entrepreneurship and Startups (CII CIES), in collaboration with a leading South Indian jewellery brand, invites startups to participate in the AI-Driven Creative Marketing Accelerator — an initiative designed to revolutionize digital marketing through Artificial Intelligence.

Last date to apply: 31 December 2025

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The corporate seeks innovative AI-driven solutions to transform its digital marketing operations. At present, developing high-quality advertisements, product videos, and social media creatives requires significant manual effort and time from creative teams. The goal is to identify technologies that can automate or accelerate content generation, optimize ad performance, and seamlessly integrate with platforms such as Facebook Ads, Google Ads, Instagram, and YouTube.

The Challenge & Requirement

The brand currently invests significant manual time in creating high-quality product visuals, videos, and campaigns. It now aims to integrate AI-based solutions that can:

Automate content creation (videos, ad creatives, social media assets)
Personalize campaigns using segmentation and predictive analytics
Integrate seamlessly with Facebook, Google, Instagram & YouTube
Deliver real-time insights via analytics dashboards
Maintain brand tone, design consistency & data security

Why Apply

Pilot Opportunity: Work directly with a leading jewellery brand
Real-World Validation: Test your product in a live marketing environment
Product-Market Fit: Co-develop with marketing leadership
Visibility & Scale: Potential deployment across multiple business units
High-Impact Problem: Apply your AI innovation to real industry challenges

Who can apply for this challenge?

We invite startups working in the fields of:

Artificial Intelligence
Digital Transformation
Marketing Automation

Is there any application fee?

No, there is no application or participation fee.

What stage of startup is ideal for participation?

Startups that have a minimum viable product (MVP) or a ready-to-deploy solution suitable for enterprise environments.

What happens after selection?

Selected startups will pitch directly to the brand’s marketing leadership. Promising solutions may be piloted or co-developed for commercial deployment.

What kind of support will CII CIES provide?

CII CIES facilitates engagement between startups and the brand, provides mentoring, and supports pilot scoping and implementation discussions.

Can international startups apply?

Yes, provided your solution can be deployed in India and integrated with the brand’s existing platforms.

How will the evaluation be done?

Startups will be assessed on innovation, technical readiness, scalability, and business impact potential.

How can I contact the CII CIES team for clarifications?

You can reach us at priyanka.mukhija@cii.in for any queries or clarifications.